Scope and applications
We define the audience, the materials required and where the identity will be used. References help set the direction and boundaries of the project.
We begin by defining the applications and scope. I then design the mark, colour palette, typography and required files.
I design identities for new brands and organisations that want to make their existing visual identity more consistent. I test the logo in practical applications: websites, social media, print and packaging.
The scope is based on the materials the brand will actually need. The three packages below cover the most common starting points. Final contents are confirmed before the project is quoted.
Before designing, I confirm the audience, applications, formats and who will be responsible for implementation.
We define the audience, the materials required and where the identity will be used. References help set the direction and boundaries of the project.
The work covers the mark, colour palette, typography and basic layout rules, so future materials can be produced consistently.
I provide a clearly labelled set of print and digital files, with guidance on when to use each version.
From a logo to a broader set of materials. The final scope, schedule and terms are confirmed in the proposal.
A logo package for brands that need a clear, focused starting point.
Logo plus the core identity elements needed for a consistent day-to-day brand presence.
A broader identity package for brands that need packaging, signage or promotional materials.
Selected projects shown in practical applications.
Describe what the brand does, the materials you need and when you plan to begin implementation.
Get in touchBranding projects, illustration and painting are collected in one place.
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