Branding
Tulaki
Logo and identity elements for a brand developing its own product world.
Tulaki needed a friendly mark that would remain clear on social media, packaging and small labels. Its proportions and simplified shapes were tested at each of those sizes.
The project extended beyond the logo to include colour, supporting elements and files for the brand’s first applications.
The result is a compact identity system that can be used consistently without specialist design software.
More work
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